What Makes Marketing Coaches Different From Consultants?

Marketing coaches listen and ask questions more than telling you what to do. Consultants are more focused on strategic planning and they do tell you what to do. We do both. There is a time and place for both and the cost is very different.

Marketing Coach

A more relational approach. You don’t just get straight to business.

While it’s possible you’ll feel like this approach may be a bit slow going and therefore, doubt its efficacy, take a moment to think about the following. It’s important in any business to know what you need to do in each area. Your commitment to doing so will be greatly beneficial.

A marketing coach will partner with you in order to teach and walk through things with you. They will mentor and model for you in a practical and customized way. It will feel like a partnership and possibly even a friendship. They may even show up with some wine on a Friday evening to either celebrate or counsel you depending on the occasion, though this will not appear as any fine print in the contract.

I realize multi-level marketing business models don’t always have the best rep, but I have to say, I think they get the following part right. They do a great job with the partnering and modeling part of the business. People above you are expected to walk with you and show you how things work until you can do things on your own and show others under your network. This is part of the appeal of these types of businesses and I know many who have done rather well for themselves using this model.

When you have a partner, someone that will walk with you through the enjoyable parts and the tough parts, you don’t feel as much consistent pressure. When you don’t feel pressure, your mind is more free and able to focus on the good stuff. The stuff that shows up in black on your P&L.


Do I have your attention? Read on to learn what you can expect with a marketing coach.

What can you expect from a 60-minute call with a marketing coach?

  • Check-in and build rapport.

You’re not getting an hour-long session where you talk about all the details of your business plan. That would be too much information at once. Instead, we start by checking in and building rapport. I’ll ask how you’re feeling and check in on your energy and focus. Then we move into talking about your goals and vision for your business. This helps us understand who you are as a person and why you want to run a successful company. After that, we dive deeper.

  • Review and discuss any outstanding action items.

We review anything that needs attention or clarification. If there is something specific you’d like help with, let me know ahead of time so we can make sure we cover it during our next coaching call.

Some things discussed will be current challenges and opportunities. This includes discussing any issues you’ve been having lately and also looking forward to seeing if there are any new opportunities coming up. Feedback on your progress will also be covered.

  • Make sure you’ve completed your prior commitments.

This may feel a little bit like being in school again, but a little accountability will never hurt you. Make sure you complete everything before our next meeting. Don’t worry, no one gets fired over missed deadlines! Just kidding…kind of. But seriously though, missing a deadline could mean losing out on some potential clients. So please, keep those promises. You know that sense of accomplishment when you’ve done all you know you can? Strive for that!

We will discuss your future plans. I’m excited to hear about your ideas and dreams for your business. What excites you most about running your own business? How does it fit within your life now?

  • Check in to make sure you watched the training videos and completed all the assignments.

Yes, again with the accountability factor. Sorry, not sorry. You need to watch those videos that will help in your success journey and follow along with the exercises. We won’t hold back when it comes to helping you succeed. And yes, sometimes people miss stuff because they aren’t paying close enough attention. That’s what we’re here for!

  • Then we’ll go into coaching, it’s a mix of asking questions and making sure you walk away with the main idea and money-making concept for the call.

The goal here isn’t just to get more sales. It’s to create a system that works for you long term. The key is consistency. Once you have this down pat, then you can scale it up and grow your income.

I’m a systems girl! Once you’ve improved your systems and they’re running smoothly, similar to an assembly line, you can focus on honing in even deeper. You will be able to identify any gaps that may be hindering additional growth.

  • Answer your questions.

This part is pretty straightforward. I’ll make sure you have a full understanding before you and I part ways until next time. Of course, nobody is perfect. So, if I can’t answer a particular question at the moment, I’ll figure it out and get back to you. That’s what a good coach will be committed to doing for you.

  • Give you a list of training videos and action items to work on leaving you feeling empowered and excited to work on your business.

Coaching is all about guidance and support. When you find yourself a quality coach, you’ll be amazed at the support you now have that you didn’t realize you always needed. Having someone to check up on you, offer guidance, and provide you with a customized to-do list on a regular basis will make anything seem possible.

I know when I have someone who I expect will be checking in, I’m more motivated to check off all those boxes in a more reasonably timely manner.


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marketing coaches

Okay, on to the next coaching option!

The experience you’ll have with a marketing consultant will be different.

Marketing Consultant

This option is great for really busy people who are considering hiring an agency to do all the work for your marketing project. These people want to work with the best and someone who will cut to the chase.

If you’ve been working hard but haven’t seen any growth yet, there may be something else going on and it can be beneficial to have an objective pair of eyes. Maybe you don’t know how to market or maybe you’re trying too many different strategies without knowing which ones actually work.

It’s never a good idea to try too many things at the same time because, when you do see a positive difference, it’s impossible to know which change made the difference. You want to approach it like an experiment so you can more easily identify those difference-makers. When you’re in a position that requires you to start making sales or else, it can be difficult to come at it with a one-thing-at-a-time mentality.

If you’ve been struggling to build traffic and conversions, perhaps you could benefit by learning some new techniques. Or maybe you’re spending hours every day creating content only to never share them. How many unedited videos are sitting in your library right now? Don’t worry, I can assure you, you’re not the only one!


No matter the issue, a marketing consultant can help you narrow it down so you can focus on one thing and see real progress.


What can you expect from a 60-minute call with a marketing consultant?

  • What do you want most in your business?

I’ll ask you questions in order to get to the root of things. We’ll break it down until we get to what you really want as far as results are concerned. Once this is determined, it’s about figuring out what has gotten in your way thus far.

  • What is your challenge in achieving that goal?

We’ll talk through everything together and then create a plan based on our findings. This means no more guessing games! You won’t waste another minute wondering why certain tactics aren’t producing the desired result. Instead, you’ll learn exactly what works and what doesn’t.

You’ll also receive personal recommendations for tools and resources that will help you achieve success faster than ever before. And finally, you’ll leave with a clear vision of where you need to go next. There’s no better and helpful thing than to move forward with a clear vision!

  • Go over what was noticed on your questionnaire.

The great thing about question and answer sessions is that you’re able to achieve clarity in many different areas while finding a focus for the moment. We take the answers to pointed questions and we’re able to work out a road map that will lead you to your ultimate treasure. X marks the spot! We’ll identify your X and we’ll get cracking on the map and specific goal posts you’ll need to hit along the way.

One thing we’ll be able to identify, for example, are the key strengths of your brand as it currently stands. From there we’ll be able to either expand on those or we’ll be able to identify new key strengths that we can run with.

The questionnaire will be comprehensive so that I can get a complete and clear picture of the kind of guidance you’ll need. I’ll be able to identify the exact things that you need to do in order to be successful.

  • Talk about the 1-3 gaps in your marketing.

Is it possible that you are not necessarily serving everyone you could be in the most beneficial way for them? Let me save you some time… the answer is yes! We all get a little case of tunnel-vision when we’re in business. We get so focused on certain areas that we fail to see an opportunity that exists right before our eyes.

When I worked as a special events coordinator, I outsourced certain things on a regular basis. For example, I recommended a party rental place that could rent outdoor heaters during the cooler months. It occurred to me suddenly one day that I was missing out on profits that could be made by simply buying our own heaters and renting them at a slightly lower cost than the rental company. Duh!

While it didn’t turn me into a millionaire, it did add a rather nice cushion to our bottom line. The only unfortunate thing was that it took me longer than it should have to realize the potential that was right in front of me the whole time. As more time went by, I identified even more things we could add to our service menu. I had been so laser-focused on things that, to be fair, did need significant attention, that I failed to see some very basic and easy gaps.

This is what a consultant can help with. We see opportunities that you don’t because you’re wrapped up in other details. It happens to all of us!


Another overlooked gap in your marketing could be your strategy to get reviews. Have you been asking your customers how you’re doing and what their experience has been like? Do you know how to refer them to review sites properly? Check out our video Reviews: A Common Mistake Marketers Make for some tips and clarity for filling this particular gap.


  • Make sure your sessions are recorded because they will be showing their screen and doing a lot of talking.

This happens more and more these days. With all the pandemic-zoom meetings and since work hours have largely moved to virtual office space, we have the opportunity to record all the goodies so we can pull it up when we need to reference something. Of course, sometimes we forget. Fear not! Your consultant will remind you to record your meetings.

Believe me, you’ll want to have the ability to go back. There will be a ton of quality information and it’s hard to take notes that are detailed enough while you’re trying to pay attention and answer questions. It’s always nice to be able to go back and watch certain portions when it’s necessary. This is especially important with information-rich consultant sessions!

  • Share stories or illustrations to explain complex marketing strategies.

Running a successful business can be like putting together a massive puzzle. You know what it’s supposed to look like. You’ve envisioned it since before its conception. But, there are so many intricacies to take into consideration and apply. Sometimes it can seem like you’ve lost one of those puzzle pieces and you just can’t seem to put it all together.

A client of mine had a mentor who helped her navigate through the waters of building an online store. She taught her how to create content that would attract customers and make sales. There were many nuances involved in creating high-converting pages, but she didn’t teach her those things. Once she finally did learn that, the knowledge has been invaluable.

It’s important to note that even though you may think you know everything about your niche, chances are good that someone else knows even more than you. You’ve probably heard the saying “don’t reinvent the wheel.” Well, if you really understand your market, then you won’t have to. Instead, you’ll find ways to apply those concepts to your specific situation.

I was watching Shark Tank the other day and I heard Mark Cuban say once again what I’ve heard him say many times before… “Perfection is the enemy of profitability.” You don’t need to be perfect or even strive for perfection. That would all be wasted time. You just need to move forward while fixing little things here and there.

  • Get a strategic plan of 3-5 things to do.

I love getting a list of to-dos from someone who knows what they’re doing and has my best interest at heart. I feel like it’s doable and possible. I feel like I can handle this as opposed to making my own list of things I’m not really sure will make any difference at all. Strategy is the magic word here! There are several things that may be on the strategy list from your consultant.

Maybe your consultant decides it’s time for you to grow your audience. If you’re looking for a way to do this, consider starting a blog. Blogging isn’t easy but you can use social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc., to build traffic to your website.

If you’re new to blogging, start by writing one post per week. Don’t worry about being perfect at first – just write as much as possible. The goal is generally to start with a response post which is 1500 words. This would mean you need to write 300 words each day for 5 days.

Once you get comfortable, try adding some videos on YouTube to increase engagement. Then, after 6 months, look at where you stand compared to others in your industry. Do you still feel overwhelmed? Is there anything you could improve? Now is the time to address those issues.

Remember, one step at a time is all it takes to move forward.

  • You’ll feel overwhelmed and hire their marketing agency to do all the work.

The best thing about having a coach is they help you stay focused. They keep you accountable and give you direction when you lose focus.

When you’re ready to launch your own business, you’ll need to learn how to manage yourself effectively. This includes managing your finances, delegating tasks, setting goals, dealing with clients and employees, and handling customer service situations. You might also need to develop skills such as public speaking, negotiation, leadership, problem-solving, decision making, organization, planning, prioritizing, goal setting, and delegation.

You should leave each session feeling like you’re ready to take on the world! There should be such clarity that you know exactly what you need to focus on in order to move your business toward the success you’ve been envisioning. However, combined with the additional responsibilities and tasks listed above, this can be overwhelming. You may feel like you’re minutes away from sinking under the quicksand.


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So, if you feel it’s the right time to consider hiring some help, here are some final thoughts, in terms of the differences between marketing coaches and consultants.

Consultant vs Coach

As mentioned above, a consultant typically doesn’t work closely with each client. They might meet with several clients per week, but only spend 10 minutes with each individual. A consultant provides advice based upon their experience gained from working with many different businesses. They don’t necessarily provide services such as web design, social media management, etc., although they might offer them depending on the client’s budget.

In contrast, a coach spends significantly longer periods of time working with each client. A marketing coach focuses primarily on providing guidance regarding marketing strategies and tactics. Their primary role is to assist companies in developing effective marketing campaigns.


The difference between consultants and coaches is simple – a consultant provides advice based upon their experience whereas a coach works directly with individuals to provide guidance and support. A good coach has both skillsets.


If you’re considering hiring an outside expert, we offer both coaching and consulting services at affordable rates. We specialize in helping entrepreneurs grow their businesses using proven strategies.

We’d love to hear from you and share what we’ve learned!

Schedule a call with us today and be on your way to the business you’ve always dreamed of creating!


So what do you think makes a good marketing coach different than a consultant? Let me know in the comments below.